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Dialogue With the Director

 

A revealing glimpse into the future of Randall House Publications from Director Ron Hunter Jr.

 

Dialogue With the Director


Where is Randall House going?

Like any organization, Randall House sets and moves toward goals, and the goals grow, evolve, and get revised to meet the needs of those we serve. We never lose sight of the fact that we exist to serve churches by meeting the needs of families within the local church.

Every product we produce intentionally equips either the leader or teacher and is designed for the appropriate age of those being led or taught. It is a partnership between Randall House and the local church so the church can partner with their families.

Through consistent biblical and doctrinal teaching, the publishing house of any denomination is a primary factor in retention of future generations. You can have Free Will Baptist on your sign, but what you teach in your classroom carries a much greater influence. The sign may help in selection, but the content determines if they stay. Generational Discipleship is a biblical priority
teaching all ages to be faithful Christ-followers.

 

Who is the Randall House customer?

We are the Free Will Baptist publisher, and our primary audience is our denomination. Randall House’s customers are churches and families who come in all ages and diverse philosophical and geographical backgrounds. No publisher other than Randall House produces materials aligning with our Free Will Baptist Treatise.

We have been asked if Randall House is ignoring our own churches by increasing the customer base beyond our denomination. I quickly reply: when you have a good recipe, two things occur—you want to share it, and people want to try it. Growth occurs with excellent products. A growing product line in the body of Christ provides a validation in what we believe and who
we are. It’s a great day when Free Will Baptists are afforded the opportunity to “lead” rather than “catch up.”

 

Who determines what you do next at Randall House?

Much like a pastor who prepares messages to preach, Randall House spends time in prayer, observation, need-assessment, and planning to determine what products launch or remain available. Products take between 9 to 24 months from idea stage to completion.

Stewardship protects development dollars by gauging what will and will not be used by our customers. Randall House and our denomination are too large for such decisions to rest on any one person or group. After listening to our customers and lengthy meetings internally, our board of directors determines what makes it to the shelves.

When the decision is reached, we understand that not everyone will purchase every product (or attend every event) but expect each church to be discerning about which products meet their needs. It is similar to shopping at the local store. Place into your cart what you desire to use and allow other churches in good standing to do the same.

 

What are some trends you see with Small Groups or Sunday School?

Small groups or Sunday Schools remain the primary way people in our churches can bond to the church through relationships with other people in similar life-stages. Small classes structured correctly provide outreach and discipleship. Churches are moving away from elective-based classes on Sunday mornings and more toward a planned teaching from the Word allowing parents and kids to connect.

Other publishers have begun to copy what Randall House is doing through D6 curriculum. Success is achieved when Dad and Mom become the daily teachers and examples for their kids.
More time will be spent in church helping teachable moments to occur away from church.

 

To learn more about Randall House and D6 Curriculum, visit www.d6family.com.

 

 

©2010 ONE Magazine, National Association of Free Will Baptists